About Firoozeh Behnia

A career defined by transformational leadership, strategic clarity, and a relentless commitment to client success across industries and continents.

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My Story

Business Strategist. Change Catalyst. Executive Coach.

Firoozeh Behnia is a senior business management consultant with over 18 years of experience helping organizations navigate complexity, lead transformation, and achieve sustainable growth. Her work spans strategic planning, organizational design, change management, and executive leadership development.

Born and educated in Tehran, Firoozeh pursued her postgraduate studies at INSEAD, one of the world's leading business schools, before building a distinguished career with global management consulting firms. She has led high-impact engagements across the financial services, healthcare, manufacturing, technology, and public sectors.

Firoozeh is known for combining rigorous analytical thinking with a deeply human approach to leadership โ€” creating environments where executives and teams can do their best work and deliver results that endure long after the engagement ends.

MBA โ€“ INSEAD PMP Certified CMC Certified Lean Six Sigma Black Belt ICF Coaching
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Career Journey

Professional Timeline

Key milestones in a career built on strategy, leadership, and global impact.

2018 โ€“ Present
Principal Consultant & Founder
Behnia Strategy Group
Founded independent consulting practice specializing in C-suite advisory, strategic transformation, and executive coaching for global clients across 12 countries.
2013 โ€“ 2018
Senior Manager, Strategy & Operations
McKinsey & Company โ€“ Dubai & Toronto
Led strategy and operations engagements for Fortune 500 clients in MENA and North America. Specialization in organizational transformation and performance management.
2009 โ€“ 2013
Manager, Change Management Practice
Deloitte Consulting โ€“ London
Designed and delivered large-scale change programs for financial services and public sector clients across Europe, with teams of up to 40 consultants.
2006 โ€“ 2009
Business Analyst & Project Lead
PricewaterhouseCoopers โ€“ Paris
Supported strategic planning and post-merger integration projects for European mid-cap and large-cap clients in manufacturing and retail industries.
2004 โ€“ 2006
MBA Studies
INSEAD โ€“ Fontainebleau, France
Full-time MBA with concentrations in Strategy and Organizational Behaviour. Dean's List. Thesis on cross-cultural leadership effectiveness in multinational firms.
2000 โ€“ 2004
BSc Industrial Engineering
Sharif University of Technology โ€“ Tehran
First-class honours degree with specialization in operations research and systems optimization. Graduated top of class.
Academic Background

Education & Qualifications

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Master of Business Administration
INSEAD, Fontainebleau
2004 โ€“ 2006 ยท Dean's List
Strategy, Organizational Behaviour, Finance. Cross-cultural leadership thesis. Participated in exchange at Wharton School of Business.
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BSc Industrial Engineering
Sharif University of Technology
2000 โ€“ 2004 ยท First-Class Honours
Operations research, systems optimization, quality management. Graduated top 2% of cohort. Engineering excellence award recipient.
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Executive Certifications
Multiple Global Institutes
2007 โ€“ 2022 ยท Ongoing CPD
PMP (PMI), CMC (IMC), Lean Six Sigma Black Belt, ICF Associate Certified Coach, Harvard Kennedy School Executive Leadership Program.
My Philosophy

Guiding Values

The principles that drive every engagement and every relationship.

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Impact First

Every recommendation is made with measurable, lasting business outcomes in mind โ€” not theoretical models or generic frameworks.

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Partnership

I work alongside your team as a true partner, building internal capability so that results endure long after the engagement ends.

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Global Perspective

Drawing on experience across 12 countries and diverse cultural contexts to deliver nuanced, context-sensitive solutions.

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Intellectual Rigour

Deep analytical thinking combined with pragmatic judgement โ€” getting to the root of the problem before proposing solutions.