Top domain extensions for business — price, purpose & trust

A practical comparison of common business domain extensions: typical initial price, yearly renewals, what each extension is best for, and trust/security notes to help you choose.

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At-a-glance
Compare initial yearly cost, use case, and trust
Prices shown are approximate averages (USD) — promotional first-year prices and registrar fees vary. Renewal prices are often higher.
How to read the chart
  • Initial: Typical first-year charge
  • Renew: Typical yearly renewal thereafter
  • Best for: Recommended business scenarios
  • Trust: How customers usually perceive the extension
TLD Initial / Renew (USD) Best for Trust & security Price index
.com $12 / $12 Global business branding, default choice High — most trusted
.net $13 / $13 Tech or networking firms when .com isn’t available High
.org $10 / $10 Non‑profits, community projects High
.co $20 / $30 Startups & companies (short alternative to .com) Medium — well-known, pricier
.io $35 / $60 Tech products, developer tools, startups Medium — popular in tech
.ai $80 / $120 AI products, machine learning services Emerging — premium & technical
.biz $8 / $12 Small business alternatives to .com Medium — less common
.us $8 / $12 U.S. local businesses, regional targeting Medium
.co.uk $6 / $12 UK businesses & local credibility High in UK markets
.shop $15 / $25 E‑commerce stores and product pages Medium — descriptive and clear
.store $20 / $30 Online shops — modern e‑commerce choice Medium
.app $15 / $40 Mobile & web apps (HTTPS required) High — enforced security (HTTPS)
.tech $50 / $50 Technology brands, portfolios Medium — niche but recognizable
.design $20 / $35 Designers, studios, portfolios Medium — strong for creative fields
.works $9 / $20 Freelancers, studios, portfolios, side-projects Medium — friendly, good for creative/agency use
.dev $12 / $15 Developer portfolios, tools (HTTPS required) High in dev community
.online $2 / $20 General-purpose promo pages; inexpensive first-year Medium — often promotional
.site $2 / $20 Simple sites, landing pages, low-cost option Medium
.info $2 / $18 Informational sites, documentation Medium — can be seen as lower value
.me $15 / $25 Personal brands, portfolios, personal landing pages Medium — friendly & personal
.agency $40 / $50 Agencies, consultancies, professional firms Medium — industry-specific premium
Notes:
  • Registrars often run first‑year promotions (some TLDs are as low as $1 initially) — read the renewal price before buying.
  • Security is not tied to the TLD — use HTTPS, strong registrar accounts, and WHOIS privacy where needed.
  • If you can get a meaningful .com for your brand, it usually offers the best reach and trust. Country TLDs (like .co.uk) are strong locally.